NEW Zealanders are about to get an eyeful of Pamela Anderson’s itsy-bitsy bikinis, but her promoter is concerned conservative Kiwis won’t cope.

The former Baywatch babe is set to inject some star power into New Zealand fashion week this September, with organisers revealing she’ll be strutting the catwalk in her own skimpy swimwear range.

The new label, Muse, co-designed by Richie Rich, is “eco animal-friendly” in keeping with Anderson’s vegetarian and pro-animal rights stance.

Auckland is the third stop in the schedule for the range of environmentally-sensitive women’s shoes and tiny togs, to be unveiled at New York fashion week in early September.

But Anderson’s Miami publicist Brian Long, who brokered the deal, said he wonders whether New Zealand, with its “relaxed approach” to celebrity, was ready for the blonde bombshell.

“New Zealand has not always embraced the celebrity thing like other fashion weeks do around the world so it is a little bit out of the ordinary,” Mr Long told the Dominion Post newspaper.

“But being an eco-friendly line it seemed a good fit with New Zealand.”

He said the swimsuits might shock their more conservative demeanour.

“The line is more casual, and fashion-wise. New Zealand tends to be a little bit more casual than other places, though the bathing suits might be a bit skimpy for the Kiwis.”

The fashion week’s preliminary line-up includes top Kiwi labels Karen Walker, Kate Sylvester, Trelise Cooper and Zambesi, with showings also from Brisbane design outfit House of EZIS and United Constructions from Western Australia.

Five top Australian designers will also present the ultimate little black dress alongside Kiwi counterparts in a new section of the event, expected to be financially nipped and tucked to reflect New Zealand’s tough recessionary times.

“We recognised early on that 2009 was going to be an extremely challenging year for the fashion industry, so we’ve cut our cloth accordingly,” the show’s director Pieter Stewart said.