Keeping abreast of New Zealand Fashion Week took on new meaning today as former Baywatch star turned fashion muse Pamela Anderson descended upon Auckand’s Viaduct Harbour.

Anderson and her co-designer Richie Rich chose New Zealand Fashion Week to launch their new clothing range called A*Muse, which hits the catwalk tomorrow.

Anderson chose to throw a media conference dressed in a scarf… and only a scarf.

Nobody can accuse the pin-up girl slash actress slash animal rights activist slash fashion muse of being shy of the cameras.

She arrived to a fanfare of camera flashes and took to her Kiwi meet and greet with gusto.

The Canadian born sex symbol’s body launched a thousand ships and even more red swimsuits when she debuted on Baywatch.

She’s squeezed that body into skin-tight leather to star alongside Temuera ‘Jake the Muss’ Morrison in Barbwire, and she’s no stranger to the catwalk either.

The serious business of fashion is clearly not her thing. When asked whether she would let her daughter wear her designs, she replied: “I have two sons, I don’t care.”

Pam and Richie’s A*Muse range will be unveiled here round 6:30pm tomorrow. It is their global launch, and New Zealand’s answer to Pamela Anderson - Nicki Watson - is rumoured to be joining her on the catwalk.