Pamela Anderson will help launch a new ad campaign against the Canadian seal hunt Friday morning at the Ontario legislature in Toronto.

The Canadian actress and activist is one of several celebrities who will be part of the PETA campaign calling for an end to the annual seal hunt.

They will be wearing PETA’s “Save the Seals” T-shirt, which was previewed this summer by Sarah McLachlan at a Canada Day concert.

Among the other Canadians featured in the ad campaign are Jayde Nicole (of the teen TV show The Hills) and Battlestar Galactica stars Tricia Helfer and Grace Park.

Others include rocker Kelly Osborne (who appears on the current season of Dancing With the Stars) and blogger Perez Hilton.

PETA says the ads will appear in entertainment magazines and on blogs and will be tweeted in many languages starting this fall, to keep pressure on the government year-round instead of just during the spring when protests are expected.

“I can only hope that by bringing attention to the slaughter, the international outcry will force the Canadian government to end this shameful practice,” Anderson said in a statement.

“Canadians aren’t cruel and indifferent, but our leaders have been on this issue.”